4.1 Where you have provided CONSENT
We may use and process your personal information where you have consented for us to do so for the purpose of:
a) sharing your personal information with a third party to allow said third party to send you marketing communications, as more fully set out in Section 8 (Marketing); and/or
b) to contact you for the purpose of conducting market research to allow us to continually improve the products and services that we deliver to you.
You may withdraw your consent for us to use your information in any of these ways at any time. Please see Section 10.3 for further information on withdrawing your consent.
4.2 Where required to perform a CONTRACT with you
We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes:
•to fulfil and complete your orders, purchases and other transactions entered into with us;
•to allow us to provide you with breakdown services; and
•to administer your warranty and aftersales services.
Where you do not provide us with your personal information, we may not be able to provide you with some or all of the above services.
4.3 Where required to comply with our LEGAL OBLIGATIONS
We will use your personal information to comply with our legal obligations, for example, where it is necessary to process your personal data: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency ("DVLA") or any other public authority or criminal investigation body; and (ii) to comply with any regulatory and/or legal obligations which we are subject to (for example, anti-money laundering regulations).
4.4 Where there is a LEGITIMATE INTEREST
We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:
•to send you marketing communications where you have purchased, or entered into negotiations to purchase, a product or service from us, and such communications relate to a similar product or service;
•to respond to correspondence you send to us and fulfil the requests you make to us (for example, brochure request, test drive request, service requests etc.);
•to inform you of any urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you;
•for analysis purposes, the results of which are used to inform our marketing strategy;
•to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;
•to correspond with you via email, text message, post or telephone with information about your vehicle in relation to service/mot reminders;
•for marketing activities (other than where we rely on your consent) e.g. to tailor marketing communications or send targeted marketing messages via social media and other third party platforms;
•to undertake credit checks, as set out in more detail in Section 9;
•to enhance and personalise your customer or visitor experience;
•for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
•for the purposes of corporate restructure or reorganisation or sale of our business or assets;
•for efficiency, accuracy or other improvements of our databases and systems e.g. by combining systems or consolidating records we or our group companies hold about you;
•to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings;
•to monitor, record, store and use communications and correspondence we have with you in order to help us improve the quality of our service, confirm any instructions or information you give to us and/or assist in the training and development of our employees; and
•for general administration purposes including managing your queries, complaints, or claims, and to send service messages to you.
Where you do not provide us with your personal information, we may not be able to provide you with some or all of the services which you have requested.